{"id":4600,"date":"2022-03-31T11:00:21","date_gmt":"2022-03-31T11:00:21","guid":{"rendered":"https:\/\/www.argentaceramica.com\/?p=4600"},"modified":"2022-10-17T10:18:01","modified_gmt":"2022-10-17T08:18:01","slug":"argenta-is-arriving-at-coverings-with-an-innovative-proposal-that-merges-the-sculptural-with-the-architectural","status":"publish","type":"post","link":"https:\/\/www.argentaceramica.com\/en\/argenta-is-arriving-at-coverings-with-an-innovative-proposal-that-merges-the-sculptural-with-the-architectural\/","title":{"rendered":"ARGENTA is arriving at COVERINGS with an innovative proposal that merges the sculptural with the architectural."},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1648708146616{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.argentaceramica.com\/wp-content\/uploads\/2022\/03\/Imagen_destacada_coverings_2022.jpg?id=4582) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1516801015651{margin-top: -130px !important;}&#8221; el_class=&#8221;nota_prensa&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1585061836111{padding-right: 30px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #ffffff !important;}&#8221; el_class=&#8221;contenido_noticia&#8221;][vc_custom_heading text=&#8221;PRESS RELEASE&#8221; font_container=&#8221;tag:div|font_size:16|text_align:left|color:%23ec4331&#8243; google_fonts=&#8221;font_family:museo_slab700%3Aregular|font_style:700%3Abold&#8221;][vc_column_text el_class=&#8221;museo300&#8243; css=&#8221;.vc_custom_1648637734468{margin-bottom: 20px !important;}&#8221;]<\/p>\n<h1>ARGENTA is arriving at COVERINGS with an innovative proposal that merges the sculptural with the architectural.<\/h1>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;museo300&#8243; css=&#8221;.vc_custom_1648638355963{margin-bottom: 20px !important;}&#8221;]<strong>Argenta Cer\u00e1mica<\/strong> is returning to <strong>COVERINGS<\/strong> in 2022, reaffirming its commitment to added value in design and brand differentiation. After winning <a style=\"color: #ec4331; text-decoration: underline;\" href=\"\/en\/argenta-received-the-best-in-show-2021-award-in-coverings-2021-trade-fair\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u201cThe Best of Show\u201d<\/strong> at the 2021 event in Orlando<\/a>, thanks to the quality of its exhibition space at the Ceramic Boutique, ARGENTA has positioned itself as a leading brand in design. It has reinvented its exhibition space with a totally ground-breaking architectural proposal.[\/vc_column_text][vc_single_image image=&#8221;4582&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text css=&#8221;.vc_custom_1648638017755{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"font-size: 14px;\">Rendering of Argenta&#8217;s stand to be presented at the Spanish Pavilion, stand number C9120.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p align=\"justify\">The stand has a modular structure that not only lends the entire area a singular majesty, but also makes its entire interior perceptible from any external perspective. This gives the space total <strong>transparency and closeness to the visitor.<\/strong><\/p>\n<p align=\"justify\">Rendering of Argenta&#8217;s stand to be presented at the Spanish Pavilion, stand number C9120<br \/>\nAt this event, the firm will unveil <strong>ARTECH<\/strong>, a new product line that is the result of its constant commitment to innovation. This new range stands out for incorporating the latest technological advances in the field of digital application of enamels and surface finishes. The entire line will thus make it possible to reproduce unrepeatable ceramic products, as well as to design and decorate each piece with a high degree of realism with details and textures never seen before.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4594&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;4588&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1648708174663{margin-top: -50px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1648638118034{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"font-size: 14px;\">The Siena series is one of the new collections with the ARTECH signature.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Three series are presented within the ARTECH line: <strong>SIENA<\/strong>, which with its morphology reminiscent of traditional travertine, covers the stand\u2019s entire main infrastructure. <strong>COUREL<\/strong>, a slate with a subtle relief and dynamism between graphics achieved thanks to its technological component. <strong>AVEYRON<\/strong>, a representation of the maximum expression of pure metal.<\/p>\n<p style=\"text-align: justify;\">Apart from these new products, Argenta is also deepening and expanding its catalogue with the <strong>BILTMORE<\/strong> series, a slate with a multicoloured appearance that has been created to be smooth to the touch when dry, yet when it comes into contact with moisture, its anti-slip properties are activated.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4597&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1648707667953{margin-top: -20px !important;}&#8221;]<\/p>\n<p style=\"font-size: 14px;\">Ambient Biltmore Series &#8211; 30&#215;60 cm<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1648708146616{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.argentaceramica.com\/wp-content\/uploads\/2022\/03\/Imagen_destacada_coverings_2022.jpg?id=4582) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1516801015651{margin-top: -130px !important;}&#8221; el_class=&#8221;nota_prensa&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1585061836111{padding-right: 30px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #ffffff !important;}&#8221; el_class=&#8221;contenido_noticia&#8221;][vc_custom_heading text=&#8221;PRESS RELEASE&#8221; font_container=&#8221;tag:div|font_size:16|text_align:left|color:%23ec4331&#8243; google_fonts=&#8221;font_family:museo_slab700%3Aregular|font_style:700%3Abold&#8221;][vc_column_text el_class=&#8221;museo300&#8243; css=&#8221;.vc_custom_1648637734468{margin-bottom: 20px !important;}&#8221;] ARGENTA is arriving at COVERINGS with an innovative proposal that merges the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4600","post","type-post","status-publish","format-standard","hentry","category-argenta-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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