{"id":9047,"date":"2026-09-09T08:03:01","date_gmt":"2026-09-09T06:03:01","guid":{"rendered":"https:\/\/www.argentaceramica.com\/?p=9047"},"modified":"2026-09-09T08:03:01","modified_gmt":"2026-09-09T06:03:01","slug":"argenta-ceramica-aims-to-surprise-with-a-new-product-family-at-cersaie","status":"publish","type":"post","link":"https:\/\/www.argentaceramica.com\/en\/argenta-ceramica-aims-to-surprise-with-a-new-product-family-at-cersaie\/","title":{"rendered":"Argenta Cer\u00e1mica aims to surprise with a new product family at Cersaie"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1788875286213{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/www.argentaceramica.com\/wp-content\/uploads\/2026\/09\/img_destacada_noticia_cersaie_26.jpg?id=9032) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1516801015651{margin-top: -130px !important;}&#8221; el_class=&#8221;nota_prensa&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1585061836111{padding-right: 30px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #ffffff !important;}&#8221; el_class=&#8221;contenido_noticia&#8221;][vc_custom_heading text=&#8221;PRESS RELEASE&#8221; font_container=&#8221;tag:div|font_size:16|text_align:left|color:%23ec4331&#8243; google_fonts=&#8221;font_family:museo_slab700%3Aregular|font_style:700%3Abold&#8221;][vc_column_text el_class=&#8221;museo300&#8243; css=&#8221;.vc_custom_1788875678010{margin-bottom: 20px !important;}&#8221;]<\/p>\n<h1><strong>Argenta Cer\u00e1mica aims to surprise with a new product family at Cersaie<\/strong><\/h1>\n<p>[\/vc_column_text][vc_column_text]Argenta Cer\u00e1mica will once again be present at Cersaie 2026, the leading international event for ceramics, architecture and interior design, taking place from 21 to 25 September in Bologna, Italy. The company will be located in <strong>Hall 36, Stand B12\/C15<\/strong>, where it will showcase its latest proposals and a renewed vision of the role of ceramics in contemporary spaces.<\/p>\n<p>For this edition, Argenta proposes a journey centred on the relationship between <strong>architecture, materiality and perception<\/strong>, exploring new ways of interpreting materials, textures and surfaces. Each proposal emerges from a dialogue between relief, touch and light, creating spaces that are not only observed, but also felt, explored and experienced.<\/p>\n<p>Stone, reliefs and the softness of natural surfaces are given a new interpretation through ceramic solutions that combine design, technology and precision. Versatile formats, organic palettes and carefully considered finishes broaden the creative possibilities for residential and contract projects.<\/p>\n<p><strong>But Cersaie 2026 will also provide the setting for a particularly significant new development for Argenta.<\/strong>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1755861936093{margin-top: 32px !important;}&#8221;][vc_column_inner][vc_single_image image=&#8221;9036&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1788875302278{margin-bottom: 10px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;museo300&#8243; css=&#8221;.vc_custom_1788875714429{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221;]<\/p>\n<p style=\"font-size: 30px; text-align: left;\"><em>A new technology for a new generation of ceramics.<\/em><\/p>\n<p>[\/vc_column_text][vc_column_text]In Bologna, Argenta will unveil an <strong>innovative technology<\/strong> designed to bring distinctive added value to the product and broaden the possibilities that ceramics can offer architects, designers and industry professionals.<\/p>\n<p>The company intends Cersaie to mark the beginning of a new conversation around technological development in ceramics and, for this reason, will not yet reveal all the details of this innovation.<\/p>\n<p>Rather than simply incorporating technology, Argenta aims with this new proposal to <strong>add new possibilities to the product itself.<\/strong>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1738747448549{margin-top: 40px !important;margin-bottom: 40px !important;}&#8221;][vc_column_inner][vc_single_image image=&#8221;9039&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1788875316979{margin-bottom: 10px !important;}&#8221;][vc_column_text el_class=&#8221;museo300&#8243; css=&#8221;.vc_custom_1788875172342{margin-bottom: 20px !important;}&#8221;]LUMA <span style=\"font-size: 12px;\"> &#8211; Luma Sand 120x280cm, Luma Sand 120x120cm<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 21 to 25 September, the company will showcase its latest proposals in Bologna and offer a preview of a new technology that opens up new possibilities for ceramics.<\/p>\n","protected":false},"author":1,"featured_media":9045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9047","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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