NOTA DE PRENSA

Argenta Cerámica is ready to surprise every visitor and make their heart race at Cersaie.

Essential Tile Meeting, Argenta Cerámica’s face-to-face event, is back, this time at Cersaie, the international trade fair in Bologna, Italy.

We have a new location in hall 36 (B12-C15) and will have a completely new and larger stand, once again designed with Summumstudio.

Under the slogan “MAKING CONNECTIONS WITH YOUR HEART” we will present our new products and innovative series; collections designed to touch everyone’s heart. We have taken another step forward in the presentation and development of each collection, improving our staging and devoting careful attention to each space that will make each visitor feel a unique and different experience.

Naturalness and Trends. In line with Argenta’s latest launches, we are continuing to focus on presenting innovative proposals following the main trends in the sector. At Cersaie you can see pairings of the most harmonious and different collections in carefully arranged combinations.

New Vogue collection, which stands out for its well-worked colour palette.

New SALCEY series combined with OPERA and VENEZIA.

Flying the flag of innovation. After months of intense work by our RDI department, we have managed to bring highly technological and differential products to the market that will surprise you with their naturalness and attention to detail.

Argenta Cerámica thus presents ARTECH, a revolutionary new product line, the result of our commitment to innovation and the incorporation of the latest technological advances in the digital application of glazes and surface finishes.

Close-up of the new COUREL series.

This technology allows us to create unique and unrepeatable ceramic products, digitally creating surfaces, volumes and structures, combining different chromatic inks, effects and textures within the same piece.

Close-up of Saline Brown, one of the new ARWOOD series.

A forest at a stand: this is ARWOOD, the new collection in the ARTECH family. The new generation of woods: natural and innovative series of porcelain woods, designs handpicked and created artisanally, respecting their origins with delicacy and paying the utmost attention to every little detail.