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PRESS RELEASE

Argenta Cerámica is ready to surprise and captivate its visitors with the creativity of Artech

BRECCIA LUNARE – Cersaie 2023

The firm will present an innovative stand at the international Cersaie trade fair inspired by pure reinforced concrete, an architectural block located in Hall 36 Stand B12-C15 (same location as last year).

In the continuous search for emotions, Argenta Cerámica has deployed an innovative campaign under the slogan “LOOKING FOR EMOTIONS”, a bold slogan that uses an image of a circle, symbolising the human eye in its incessant research for knowledge, an undeniable engine of progress. an undisputed engine of progress.

This ephemeral space stands as an authentic place of architectural inspiration, founded on the very essence of matter. Textures, reliefs and nuances become inexhaustible sources of ideas for architecture, creating a vision where materials define creativity.
The series presented under ARTECH technology will shine with their own light. This innovative product line is the continuation of Argenta Cerámica’s firm commitment to the avant-garde. It stands out for the incorporation of the latest technological advances in the digital application of glazes and surface finishes.

In this way, ARTECH becomes the definitive technology for the production of a unique and unrepeatable line of ceramics, allowing the creation of models with unparalleled realism, detail and texture, inspired by wood, metal, stones and marbles, a new generation of product, a new ceramic dimension.

At CERSAIE, Argenta Cerámica shows us that its position in the ceramics sector is no coincidence, but the result of its constant commitment to innovation and excellence in work and attention to detail.

LUMBER – Cersaie 2023