PRESS RELEASE

Argenta is back at trade fairs with “The Ceramic Boutique” concept. A pop-up installation inspired by flagship stores

Argenta Cerámica remains committed to the painstaking design of all its stands and is launching on the POST-COVID American market with a new architectural concept inspired by retail premises. It is designed to display and present ceramics in a unique and exclusive way, enveloping the visitor in a shopping atmosphere with the main objective of building relations with professionals and adding value to the product.

The exhibition space has thus been designed around a boutique, where the quality of the exhibition is more important than quantity and over-display of the product. A space where all the display units have been specially designed, creating a stand in a very careful and delicate way, combining leather, textile elements and metal with ceramics to achieve perfect material harmony.

New collection Forms